Facebook’s most popular social networking site is dramatically losing its young audience. On the other hand, there is growth of users who have more than 55 years. It seems that Facebook’s content has recently become less interesting for users aged between 12 and 17 years.
According to the British Guardian, this year is predicted a decline in the number of users of the aforementioned age by 5.6%, compared with last year. In the case of users between the ages of 18 and 24, the fall is even greater, ie 5.8%. Compared to that, during 2018, Facebook expects half a million new users older than 55 years.
These are disastrous news for a company that declares itself as a trend for new generations. Those who popularize it are now the first to leave the ship. This is due to the emergence of a range of other social tools that are simpler and more interesting to use. Children generally enjoy communication through photos and videos where they can express their creativity. Something that Facebook is not particularly practical.
The company remains attracted to young users using Instagram or projects like Messenger Kids. But even older users would be grateful if a little more interesting content is returned on the platform. The announced changes in the News Feed section are counterproductive to the expectations of the users, but according to the management plan. It is clear that the network has exceeded the initial stage where it gained its popularity. But in the meantime it has become something more than a social forum. Well, that’s exactly what the audience is seeing about.